Sharper Image

In today’s world, it’s easy to become jaded by photography. Everyone is busy posting photographs of everything from picture of themselves with animal noses to what they are having for breakfast. We’ve become jaded by photography and especially accepting of poor photography. The recent trend in business has been, take a photo with your smart phone and post it online for the world to see. And no doubt, our smart devices and do a pretty darn good job of capturing and manipulating our snapshots to look…well, like everyone else’s snap shots.

That won’t do in a world where we want our product to stand out from the rest. If you are a marketing director of a manufacturing company, or if you design web sites for companies of any kind of industry, the image you put before the public and your potential customers is very important.

Just for fun, I put together a few before and after shots of some Buck Knife products. Now, don’t get me wrong, I didn’t do these with an iPhone and I didn’t try to make the before images look especially bad. But I hope you’ll appreciate the difference from the before to the professionally lighted image next below it.’

Let me know what you think. And call me for an opportunity to make your products stand out in the crowd.

Good Food is Always Good

These before and after images of dishes made using fine Wisconsin Cheese show how lighting can make all the difference in getting your product noticed. Hiring a commercial photographer or industrial photographer is a good way to highlight the products of your toil and show them in their best light. Many web designers and marketing coordinators today rely on sub standard images to post online for the world to see. This can’t be done with an iPhone folks. If you product is shown at less than it’s best, you might want to consider a professional to create the images that will sell for you.


Sports banners have been a popular item in recent years. Many a photographer has tried his or her hand at producing these fun renditions of team unity. We’ve made more than a few. This one for a softball team in the Stateline area. The Sidekicks are a USA Fastpitch Softball organization run by local parents. They put a lot of effort into helping their girls have a good experience participating in youth sports. Cheers to those parents and coaches of youth sports. My hat is off to you.