About Paul Crave

Based in Beloit, Wisconsin, Paul Crave is a nationally-recognized, award-winning Master Photographer specializing in portraits. His work has been displayed at Epcot Center in Florida and other world tour destinations to represent professional photography in America. Paul Crave's photographs have also decorated the Board of Directors room of the Eastman Kodak national headquarters in New York; and featured in such magazines as Seventeen, Ebony, PhotoWorld and Sports Illustrated.

More Championship Cheese

These light paintings were created for the Award Winning Cheese makers at Crave Brothers Farmstead Cheese in Waterloo Wisconsin. Made from milk produce by their own heard of dairy cows, the Crave Brothers swept the nation wide cheese competion, taking first, second and third place with their fresh mozzarella cheeses.

Light paintings produce imagery that can’t be produced using conventional photographic methods. Paul Crave of Crave Photography in Beloit Wisconsin produces stunning photographs for manufacturers and collectors. If you make something, sell something, collect something or have a hobby you would like portrayed in a light painting, call me.

608-751-5026 or 608-365-0236

Senior Portrait Sale

Senior Portrait Special Rates apply through the end of June. Take advantage of special rates and an opportunity to have all of the digital files from your edited session on a disc for unlimited use.

Paul Crave is the area’s only Master Photographer and Photographic Craftsman. What does that mean to you? It means your senior portraits will be created by someone who has proven professional skills and knowledge. You can have your photos taken by a novice, that’s your choice, or you can choose someone who can provide quality portraits  though a proven set of skills.

To schedule your session, call Paul at (608) 365-0236 or text (608) 751-5026

You can also email cravestaff@charter.net

CD Session Sale


This is what photographers say when the images are taken from the camera card without manipulation in Photoshop or Lightroom. SOOC, Straight Out Of Camera.

These images are from a quick session with a high school senior I photographed last night. We had a beautiful day and we took advantage of that.

I can’t wait to see what they look like after they have been retouched. Tell me what you think.

For your HS Senior portraits, call us at 608-365-0236 or shoot us an email cravestaff@charter.net

You should also be liking us on Facebook.

Complex Componex Components

Try saying that 5 times fast.

I just finished another commercial project for Componex, a manufacturer out of Edgerton Wisconsin. They make Idler Shafts for all kinds of industry. Featured in the image are three versions of an Idler Shaft, one with a Winertia Through Shaft that lives inside the Idler Shaft and goes the full length of the Idler Shaft. The problem with a Through Shaft is that they are heavy and cost a lot. There’s a lot of material there. The weight actually causes the Idler Shaft to flex and that’s not good for whatever material you are trying to keep straight though a series of shafts. Imagine paper or cellophane being rolled out in thin rolls, 12 feet wide by hundreds of feet long. A flex in the Shafts can cause all kinds of problems.

Componex came up with two new ideas. The Winertia Hub Stub and the Winertia Nub stub. As you can see they support the bearings on each end of the Idler Shaft and eliminate the heavy weight of the Through Shaft. Simple but effective.

My job was to make a comparison between all three. This will go up on their web site and also be used for display at trade shows and for printed advertising.

You can see in the “Before Photo” how the parts were brought to me for this project.    The final image was a compilation of over 100 photographs. It was a very complex project but I think we nailed it. What do you think?

Call us for all your complex or simple photography solutions.

608-365-0236  or 608-751-5026

Light Painting

This is another example of a light painting. This aircraft was photographed at the Rockford Airport in Rockford Illinois. The final image was made by combining 48 different exposure taken over a period of time of about 3 hours. I;ll let you guess which one is the “before” photo and which is the “after”.

I enjoy photographing aircraft, automobiles, (classic or otherwise) collectables of any kind, and buildings.

If you have a hobby, or would like to portray it in it’s best light, call me. 608-365-0236 or 608-751-5026

Sharper Image

In today’s world, it’s easy to become jaded by photography. Everyone is busy posting photographs of everything from picture of themselves with animal noses to what they are having for breakfast. We’ve become jaded by photography and especially accepting of poor photography. The recent trend in business has been, take a photo with your smart phone and post it online for the world to see. And no doubt, our smart devices and do a pretty darn good job of capturing and manipulating our snapshots to look…well, like everyone else’s snap shots.

That won’t do in a world where we want our product to stand out from the rest. If you are a marketing director of a manufacturing company, or if you design web sites for companies of any kind of industry, the image you put before the public and your potential customers is very important.

Just for fun, I put together a few before and after shots of some Buck Knife products. Now, don’t get me wrong, I didn’t do these with an iPhone and I didn’t try to make the before images look especially bad. But I hope you’ll appreciate the difference from the before to the professionally lighted image next below it.’

Let me know what you think. And call me for an opportunity to make your products stand out in the crowd.

Good Food is Always Good

These before and after images of dishes made using fine Wisconsin Cheese show how lighting can make all the difference in getting your product noticed. Hiring a commercial photographer or industrial photographer is a good way to highlight the products of your toil and show them in their best light. Many web designers and marketing coordinators today rely on sub standard images to post online for the world to see. This can’t be done with an iPhone folks. If you product is shown at less than it’s best, you might want to consider a professional to create the images that will sell for you.


Sports banners have been a popular item in recent years. Many a photographer has tried his or her hand at producing these fun renditions of team unity. We’ve made more than a few. This one for a softball team in the Stateline area. The Sidekicks are a USA Fastpitch Softball organization run by local parents. They put a lot of effort into helping their girls have a good experience participating in youth sports. Cheers to those parents and coaches of youth sports. My hat is off to you.

Gunning It

This is part of a project the owner of a private gun collection. There are a lot more to do, but these are the first images. This style of photography is available to showcase your products. If you are a manufacturer, collector, buyer, seller, if you design websites or produce trade shows, we can help you get the photos that will pop and draw the attention of the crowd you want to reach. Call us to create your commercial photography for social media and your web site.