Sharper Image

In today’s world, it’s easy to become jaded by photography. Everyone is busy posting photographs of everything from picture of themselves with animal noses to what they are having for breakfast. We’ve become jaded by photography and especially accepting of poor photography. The recent trend in business has been, take a photo with your smart phone and post it online for the world to see. And no doubt, our smart devices and do a pretty darn good job of capturing and manipulating our snapshots to look…well, like everyone else’s snap shots.

That won’t do in a world where we want our product to stand out from the rest. If you are a marketing director of a manufacturing company, or if you design web sites for companies of any kind of industry, the image you put before the public and your potential customers is very important.

Just for fun, I put together a few before and after shots of some Buck Knife products. Now, don’t get me wrong, I didn’t do these with an iPhone and I didn’t try to make the before images look especially bad. But I hope you’ll appreciate the difference from the before to the professionally lighted image next below it.’

Let me know what you think. And call me for an opportunity to make your products stand out in the crowd.

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